Posts by Brad

5 Implications of Today’s Exploding Viral Media and What it Means to You

By on Sep 22, 2016 in News | 0 comments

Someone May be Criticizing You Even While on the Toilet Every minute of the day users share 400 hours of new video on YouTube, send nearly 10,000 emoji-filled tweets and post 3.5 million text messages. If that makes you dizzy…consider this…more than one in two social media users update their accounts on the toilet! If you play any role in your organization’s...

Read More

Public Relations 101: How to Grow Your Business, Protect Your Reputation

By on Sep 7, 2016 in News | 0 comments

I recently had the opportunity to present “PR University: Building Your Business with Public Relations” to the HARDI Sales and Marketing Conference in San Diego. I was impressed with the audience’s interest, engagement and enthusiasm for the topic. And there’s a good reason for that. Because your industry, like others, is changing in significant ways, and PR can...

Read More

National Crisis and Media Training Consultants Join Forces

By on Jul 14, 2016 in News | 0 comments

Steve Wilson, Brad Ritter to Grow ‘Real World Media Training’ Business LOS ANGELES & COLUMBUS, Ohio–(BUSINESS WIRE)–National media consultants Steve Wilson, founder of Wilson Group Communications, Inc. and Brad Ritter, president of Brad Ritter Communications, LLC, have forged a partnership to expand the crisis communications training firm Wilson...

Read More

You call it religious freedom; I call it discrimination: Brad Ritter quoted in Franchise Times

By on May 23, 2016 in News | 0 comments

From Franchise Times, Published: 05.23.2016 Never have so many franchise execs made themselves so scarce as when I called around to get comments about the new North Carolina and Mississippi laws passed in early April. Supporters call them religious freedom laws; protesters call them discriminatory—and a rash of CEOs were suddenly “unavailable” or “out of the...

Read More

Storylines: Lessons Learned from a Viral Video Dilemma

By on Oct 4, 2015 in News | 0 comments

What would you do? Suddenly, out of the cloud, a corporate video produced for your brand almost a quarter century ago starts going viral. Crazy viral.  Here’s the problem: the video shows your brand as it was then, not as it is now. In fact, it reinforces age-old perceptions that you have spent years trying to change. What do you do? Ignore it? Fight it? Something...

Read More