Listen to the blog below Podcasting has grown steadily since its introduction 15 years ago. More than half of the U.S. population has listened to at least one podcast so far this year, up from 44% in 2018. There are now more than 500,000 shows available. It’s easy for businesses to reach consumers on a podcast, and it’s convenient for consumers to listen, whether on...
Read MoreEight months into the rolling catastrophe formerly known as Papa John’s, it appears the franchised pizza giant and PJ himself have not yet reached the bottom of this murky barrel. Three crisis management experts shared their thoughts on mistakes made, along with best practices to follow if your brand ever finds itself in similarly dire straits. read...
Read MoreAs the saying goes, “The bigger they are, the harder they fall.” The sound of Papa John’s billionaire founder John Schnatter falling after his latest PR gaff was loudly heard in the media, on social media and on Wall Street. While the long-term effects are hard to predict, the brand is already recovering, at least based on its stock price. Takeaway #1: Don’t wait...
Read MoreAbstracted from Nation’s Restaurant News, January 11, 2018 Starbucks was just about to launch its light-roast Blonde Espresso nationwide when the chain was forced into damage control over a hoax about one of its Atlanta locations. A fraudulent post by a woman pretending to be a Starbucks employee appeared on Twitter. She claimed to be tainting white people’s orders...
Read MoreSomeone May be Criticizing You Even While on the Toilet Every minute of the day users share 400 hours of new video on YouTube, send nearly 10,000 emoji-filled tweets and post 3.5 million text messages. If that makes you dizzy…consider this…more than one in two social media users update their accounts on the toilet! If you play any role in your organization’s...
Read MoreI recently had the opportunity to present “PR University: Building Your Business with Public Relations” to the HARDI Sales and Marketing Conference in San Diego. I was impressed with the audience’s interest, engagement and enthusiasm for the topic. And there’s a good reason for that. Because your industry, like others, is changing in significant ways, and PR can...
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