News

National Crisis and Media Training Consultants Join Forces

By on Jul 14, 2016 in News | 0 comments

Steve Wilson, Brad Ritter to Grow ‘Real World Media Training’ Business LOS ANGELES & COLUMBUS, Ohio–(BUSINESS WIRE)–National media consultants Steve Wilson, founder of Wilson Group Communications, Inc. and Brad Ritter, president of Brad Ritter Communications, LLC, have forged a partnership to expand the crisis communications training firm Wilson...

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You call it religious freedom; I call it discrimination: Brad Ritter quoted in Franchise Times

By on May 23, 2016 in News | 0 comments

From Franchise Times, Published: 05.23.2016 Never have so many franchise execs made themselves so scarce as when I called around to get comments about the new North Carolina and Mississippi laws passed in early April. Supporters call them religious freedom laws; protesters call them discriminatory—and a rash of CEOs were suddenly “unavailable” or “out of the...

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Storylines: Lessons Learned from a Viral Video Dilemma

By on Oct 4, 2015 in News | 0 comments

What would you do? Suddenly, out of the cloud, a corporate video produced for your brand almost a quarter century ago starts going viral. Crazy viral.  Here’s the problem: the video shows your brand as it was then, not as it is now. In fact, it reinforces age-old perceptions that you have spent years trying to change. What do you do? Ignore it? Fight it? Something...

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Storylines: Speaking Tips from Country Music Superstars

By on Jul 7, 2015 in News | 0 comments

It’s the summer concert season, with artists and bands of all vintages and genres taking to the stage. Anyone who gives presentations – even those who may not care for country music – would be smart to take in a country show. Country music enthusiasts are known for being extremely loyal. Having just watched Kenney Chesney, Keith Urban and three other acts entertain...

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So, What’s the Problem with “So?”

By on Feb 10, 2015 in News | 0 comments

The other day I saw a CEO interviewed live on CNBC. He started almost every answer with “so,” which was rather distracting. That reminded me of a recent CEO keynote I watched. He also used “so” far more than appropriate. So, what’s up? “So,” it seems, has become as over-used in business as “solutions.” It’s become such a topic that at least one linguist wrote a...

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What Leaders Can Learn About Storytelling from Reality TV

By on Jan 5, 2015 in News | 0 comments

Love it or hate it, reality TV is entrenched in today’s culture, and it teaches a valuable lesson in business communications. As a leader or business communicator you have a story to tell, as does a reality show producer. Like a cast member in a TV show, you are, in effect, a character when you appear before an audience, speak to the media or engage with...

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